Multiple Choice
HSV Electronics Ltd.manufactures computers,laptops,digital cameras,and several other electronic products.It standardizes marketing activities when there are cultural similarities and adapts them when the cultures are different.The electronic giant has established worldwide product divisions,each responsible for selling its own products throughout the world.This implies that the electronic firm applies a _____ strategy.
A) multidomestic
B) transnational
C) global
D) vertical integration
Correct Answer:
Verified
Correct Answer:
Verified
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