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    Preface to Marketing Management
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    Exam 13: Global Marketing
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    Factors Constituting the External Environment That Are Conducive to a Global
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Factors Constituting the External Environment That Are Conducive to a Global

Question 40

Question 40

Multiple Choice

Factors constituting the external environment that are conducive to a global strategy include:


A) market factors.
B) structure factors.
C) people factors.
D) cultural factors.

Correct Answer:

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