Which of the Following Is an Advantage of Using Global

Multiple Choice

Which of the following is an advantage of using global advertising agencies?

A) Companies can take advantage of economies of scale and other efficiencies.
B) In emerging markets, they take a more entrepreneurial and fresher approach to advertising than local agencies.
C) Global advertising can always be used more successfully than advertising through local agencies.
D) Global advertising agencies can better adapt the firm's message to the local culture.