Which of the Following Is True of Licensing

Multiple Choice

Which of the following is true of licensing?

A) It involves bearing the development costs and risks associated with opening up a foreign market.
B) It can be an attractive option in unfamiliar or politically volatile markets.
C) It ensures that the firm has tight control over manufacturing, marketing, and strategy that is required for realizing economies of scale.
D) It is the most common strategy for large-scale companies.