Home Inspirations Mary Works for Her Father in a Family-Owned

Multiple Choice

Home Inspirations Mary works for her father in a family-owned business called Home Inspirations,a bedding company that has been in operation since the 1800s.When her father retires,Mary plans on taking over the business.Mary is aware of many things about the company that she likes,and a few things that she does not.She has particularly noted that when the economy has low unemployment and high total income,sales are great.However,any other time,sales are not so good.Currently,all of the bedding items are created in one place and everyone works on various tasks every day.Mary is thinking about streamlining the production process so that individuals would be responsible for only one task.She believes that if production would increase,she could sell her products at a lower price and increase revenue.She knows that most bedding products available in the market are very similar in nature and satisfy the same need.However,if she were able to lower prices,this might give her company the competitive advantage that it needs.She would then be able to invest money in differentiating her products by providing unique features,building the brand name,and offering services such as free delivery.She is also considering selling her products on the Internet.Mary knows that her father does not like change very much,but she feels these changes are important for the future of the company.
-Refer to Home Inspirations.Mary's goal of offering products with unique features and special services is called

A) specialization.
B) product differentiation.
C) barter.
D) a factory system.
E) a natural monopoly.