Estephanie,Yahaira,and Adamaris,all African Americans,worked in the Advertising Department of a Large

Multiple Choice

Estephanie,Yahaira,and Adamaris,all African Americans,worked in the advertising department of a large cosmetic company with a multi-cultural employee base.One day,while eating lunch with Estephanie and Yahaira,Adamaris noted that most of the counter displays and advertisements for the company's products featured light-brown-skinned women.The women discussed the problems with this approach to advertising and decided that the major problem was that women of other skin tones had no way to know what the product would look like on their skin.They developed an advertising campaign that included women of a wide spectrum of skin tones.How has diversity awareness most benefited this company?

A) It has provided a wider range of perspectives for more critical analysis of the issues.
B) It has given the company an edge in hiring by allowing it to attract and retain the best personnel.
C) It has provided less conformity to norms of the past and improved the level of creativity.
D) It has broadened the marketing efforts to include a wider customer base which could improve sales.