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    Exam 11: Building Customer Relationships Through Effective Marketing
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    Danielle Owns a Frozen Yogurt Shop
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Danielle Owns a Frozen Yogurt Shop

Question 56

Question 56

Multiple Choice

Danielle owns a frozen yogurt shop.She has decided to focus her marketing efforts on health-conscious customers.Danielle is using the ____ approach.


A) differentiated
B) undifferentiated
C) concentrated
D) target market
E) marketing-mix

Correct Answer:

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