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When Coca-Cola Decides to Develop a New Product,it Creates the Product

Question 37

Multiple Choice

When Coca-Cola decides to develop a new product,it creates the product itself,determines the price the new product will sell for,decides how to distribute the product to consumers,and develops a promotion campaign to inform the market of the new product.Coca-Cola has created a(n)


A) marketing strategy.
B) consumer market.
C) undifferentiated approach.
D) market segmentation.
E) marketing mix.

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