Louis Has Moved into the Planning Step of Marketing Research

Multiple Choice

Louis has moved into the planning step of marketing research.At this step of the process,he will

A) know what facts are needed to resolve the identified problem and what facts are available,and then make plans on how to gather needed but missing data.
B) state the problem clearly and accurately to determine the research issues.
C) draw conclusions and make recommendations based on the data collected.
D) investigate to develop a sharper definition of the problem and a set of tentative answers.