Gerick Is Starting a Donut and Ice Cream Business

Multiple Choice

Gerick is starting a donut and ice cream business.He spent many hours sitting in various ice cream shops and donut shops making notes about which flavor of ice cream is asked for the most often and which donuts sell-out first and what prices are charged for each product at the different shops.He already knows what his break-even point will be and is now trying to determine how he will promote his shop and whether he will rely on walk-in orders and orders placed over the phone or if he should actively market his shop and its products to businesses and nonprofit organizations in his community.Which of the following best describes Gerick's activities?

A) Developing a marketing strategy
B) Selecting his products to market
C) Selecting his marketing environment
D) Determining his marketing mix