Multiple Choice
Frank's Fabrics has a large inventory of fabric for home crafters and seamstresses but carries very few craft supplies and is finding it difficult to compete with the large chain fabric stores as a result.In order to bring more customers into the store,Frank lowers the price of fabric below his cost for a month,hoping that once customers come to his store,they will return.This is called ___ pricing.
A) survival
B) competitive
C) profit maximization
D) investment
Correct Answer:
Verified
Correct Answer:
Verified
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