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    Exam 13: A: Creating and Pricing Products That Satisfy Customers
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    Is McDonald's "Golden Arches" Symbol a Brand Name or a Brand
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Is McDonald's "Golden Arches" Symbol a Brand Name or a Brand

Question 130

Question 130

Short Answer

Is McDonald's "golden arches" symbol a brand name or a brand mark? Define each term, and state how they differ.

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The McDonald's "golden arches" symbol is...

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