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The Fans Store,a Retail Outlet for Fans and Air Conditioners,increased

Question 73

Multiple Choice

The Fans Store,a retail outlet for fans and air conditioners,increased its advertising during the recent unusually hot summer days to encourage customers to make purchases quickly.This type of advertising is called ____ advertising.


A) primary-demand
B) reminder
C) immediate-response
D) institutional
E) media-oriented

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