The Advertising Appropriation Is the

Multiple Choice

The advertising appropriation is the

A) decision as to what is proper for the target audience to view.
B) decision from top management of the company about which types of media are appropriate for the ad agency to use.
C) degree to which the ad effectively reached the target audience.
D) effectiveness with which the money spent on an ad campaign delivered the appropriate message to its audience.
E) total amount of money designated for advertising in a given period.