The Primary Concern of the Media Planner Is to

Multiple Choice

The primary concern of the media planner is to

A) ensure that the budget is large enough to pay for the various media chosen for the campaign.
B) reach the largest possible number of persons in the advertising target for each dollar spent.
C) ensure that the words and illustrations used in the ad are meaningful and appealing to the target market.
D) ensure that the choice of words and illustrations used are appropriate for the choice of medium being used.
E) execute a successful ad campaign without going over the budget.