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    Exam 15: Developing Integrated Marketing Communications
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    Which of the Following Is the Most Selective Advertising Medium
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Which of the Following Is the Most Selective Advertising Medium

Question 148

Question 148

Multiple Choice

Which of the following is the most selective advertising medium?


A) Direct mail
B) Magazines
C) Newspapers
D) Out-of-home advertising
E) Television

Correct Answer:

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