The Marketing Department for Belle Rose,Inc

Multiple Choice

The marketing department for Belle Rose,Inc.,must determine the best promotional mix for a new perfume the company has developed.They have written press releases and sent perfume samples to the editorial staff at the local newspaper,scheduled a guest appearance of the company president on the local television station,posted teasers on the company's Facebook page,and are preparing well-timed Tweets and Snapchats about the perfume.What promotional activity have they not made preparations for?

A) Personal selling
B) Social media
C) Advertising
D) Public relations