Which of the Following Is NOT True About Pricing

Multiple Choice

Which of the following is NOT true about pricing?

A) It is the only element of marketing mix that generate revenue
B) Implementing a good pricing strategy is challenging but can last effective for a very long time.
C) Price is broader than the money customers pay to purchase a product.
D) Price is one of the most important factors in customer purchase decisions
E) Pricing decisions should be viewed as opportunity to create value for customers.