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A Company Launches a New Car in the Luxury Segment

Question 31

Multiple Choice

A company launches a new car in the luxury segment.It studies the quality and price of other luxury cars available in the market and ensures that the price and features of the new launch are similar to the existing cars.The company's objectives are most likely to be:


A) sales oriented
B) customer oriented.
C) profit oriented.
D) cost oriented.
E) competitor oriented.

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