A Car Company Introduces a New Car in the Market

Multiple Choice

A car company introduces a new car in the market.It maintains a low introductory price to reach the middle-income group.The main objective of the company is to build sales and profits quickly.This is an example of:

A) everyday low pricing.
B) external reference price.
C) high/low pricing.
D) market penetration pricing.
E) internal reference price.