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Sam Travels Several Times a Year for Work

Question 119

Multiple Choice

Sam travels several times a year for work.As soon as he know the travel date and location, he goes to Air Canada website and book the ticket; without looking at any other website.He is happy with service he gets from Air Canada.This is an example of:


A) Brands impact market value
B) Brands establish loyalty
C) Brands protect from competition
D) Brand awareness
E) Perceived value

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