Which of the Following Holds True for the Term "Brand

Multiple Choice

Which of the following holds true for the term "brand association"?

A) It refers to the mental links that consumers make between a brand and its key product attributes.
B) It refers to a set of human characteristics associated with a brand, which has symbolic or self-expressive meanings for consumers.
C) It refers to the relationship between a product or service's benefits and its cost.
D) It refers to a situation that occurs when a consumer buys the same brand's product or service repeatedly over time rather than buying from multiple suppliers within the same category.
E) It refers to the measurement of the number of customers in a market who are familiar with a brand and what it stands for.