Solved

IBM and Kellogg Are Brands That Are Owned and Managed

Question 129

Multiple Choice

IBM and Kellogg are brands that are owned and managed by the manufacturers themselves.They are examples of:

A) national brands.
B) generic brands.
C) private-label brands.
D) home brands.
E) public brands.

Related Questions

Q122: A product label is a sticker on

Q123: An assortment of items that a customer

Q124: Explain what steps firms should take to

Q125: Boom Corp.is a department store with several

Q126: Many consumers are familiar with the brands

Q127: Brands add value for both customers and

Q128: Neon Corp., an electronic goods manufacturing company,

Q130: Product line depth refers to the number

Q131: Lakronis Inc., a clothing line, acquired a

Q132: A celebrity sportsperson endorses a particular product.A