Boone Inc, a Soft-Drink Company, Extended Its Brand Name to Include

Multiple Choice

Boone Inc., a soft-drink company, extended its brand name to include soaps.Boone did not succeed in selling its soaps and, as a result, sales of its core brand also declined.It took considerable effort to regain customers who had turned to other soft drinks.This decline was most likely due to its:

A) brand valuation.
B) brand essence.
C) brand licensing.
D) brand extension.
E) brand dilution.