Blanding Corp

Multiple Choice

Blanding Corp.is a company that specializes in making sports bikes.It then created its own brand of perfumes.But consumers did not like the perfume and voiced their dissatisfaction about the product.The company's attempt adversely affected consumer perceptions about the company's bikes.Blanding was forced to admit its mistake and had to stop the production of the perfumes.Which of the following has most likely triggered the change in the company's marketing and production strategy?

A) Cobranding
B) Brand equity
C) Brand licensing
D) Brand loyalty
E) Brand dilution