The Term "Diffusion of Innovation" Refers to The

Multiple Choice

The term "diffusion of innovation" refers to the:

A) process of vertical integration between a manufacturer and its suppliers.
B) process by which a statement that describes a product or a service is presented to potential buyers or users to obtain their reactions.
C) process by which the use of a new product or a service spreads throughout a market group over time and over various categories of adopters.
D) process of balancing various engineering, manufacturing, marketing, and economic considerations to develop a product.
E) process of taking apart a competitor's product, analyzing it, and creating an improved product that does not infringe on the competitor's patents.