Early Adopters Differ from Innovators in That Early Adopters

Multiple Choice

Early adopters differ from innovators in that early adopters:

A) help a product gain market acceptance by spreading positive word-of-mouth.
B) enjoy taking risks and are not price sensitive.
C) want to be the first on the block to have a new product or service.
D) decide whether a product is worth the cost only after careful review.
E) are regarded as highly knowledgeable as they keep themselves well informed about different product categories.