A Group of Scientists at a Biotechnology Firm Conducted Extensive

Multiple Choice

A group of scientists at a biotechnology firm conducted extensive trials in a laboratory for over a decade before creating a formula that could be used to develop a drug to treat cancer.The firm invested a lot of money in these trials with the idea of generating revenue through sales.The method used by the company to develop the new product is best termed as:

A) licensing.
B) reverse engineering and improvement.
C) internal research and development.
D) brainstorming.
E) concept testing.