Garcia Stephens Co

Multiple Choice

Garcia Stephens Co., a clothing company, is unable to improve sales after its designer failed to create designs that satisfied current trends in the market.Another clothing company called Rigby Inc., on the other hand, is having a successful season and its designs are the current rage in the market.The designers of Garcia Stephens careful studied the designs of Rigby, analyzed them, improved upon them, and then created a whole new range of designs for their own company.Which of the following sources of idea generation has been used by Garcia Stephens Co.?

A) Concept testing
B) Alpha testing
C) Prototyping
D) Brainstorming
E) Reverse engineering