Stella Makes a Living by Designing Jewellery for Her Customers

Multiple Choice

Stella makes a living by designing jewellery for her customers.She interviews each customer to understand his or her specific needs and then designs the jewels accordingly.Each piece of jewellery is unique.This is an example of:

A) brand repositioning.
B) positioning.
C) perceptual mapping.
D) mass marketing.
E) micromarketing.