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    Marketing Study Set 3
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    Exam 4: Consumer Behaviour
  5. Question
    The Personal Gratification That Consumers Associate with a Product or Service
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The Personal Gratification That Consumers Associate with a Product or Service

Question 35

Question 35

Multiple Choice

The personal gratification that consumers associate with a product or service fulfills:


A) esteem needs.
B) functional needs.
C) safety needs.
D) physiological needs.
E) psychological needs.

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