Tom Wants to Buy a New Bike

Multiple Choice

Tom wants to buy a new bike.He considers several factors, such as mileage, style, and price.Tom finds the perfect bike, but it is priced quite high.Although the mileage is superb, Tom rejects the bike because it is priced higher than what he is willing to pay.Instead, he buys a bike that is priced lower than the one he initially decided to purchase.Which of the following is being illustrated in this scenario?

A) An external locus of control
B) Postpurchase dissonance
C) A determinant attribute
D) Decision heuristics
E) A noncompensatory decision rule