Joss Wants to Buy a T-Shirt

Multiple Choice

Joss wants to buy a T-shirt.He prefers branded T-shirts to nonbranded ones.Though the Calvin Klein T-shirt is very expensive, Joss decides to purchase it as he believes he is buying a higher quality item.This is an example of:

A) a compensatory decision rule.
B) postpurchase dissonance.
C) a determinant attribute.
D) decision heuristics.
E) a noncompensatory decision rule.