Which of the Following Statements Holds True for the Term

Multiple Choice

Which of the following statements holds true for the term negative word-of-mouth?

A) It refers to sellers using the bait-and-switch method of selling products or services to customers.
B) It refers to manufacturers using retailers to promote their products in order to decrease competition.
C) It refers to salespeople using misleading information in order to increase sales.
D) It refers to consumers spreading negative information about a product, service, or store to others.
E) It refers to customers compromising certain characteristics in order to obtain the positive features of a product or service.