Multiple Choice
Two tourists were angry after a hotel clerk gave away their room reservations without their consent.They lashed out against the company by posting a nasty video of their experience online, which more than 20,000 people viewed when it went viral.This act by the tourists to inform others about their discomforting experience with the hotel is an example of:
A) the affective component of attitude.
B) the cognitive component of attitude.
C) the behavioural component of attitude.
D) postpurchase dissonance.
E) ritual consumption.
Correct Answer:
Verified
Correct Answer:
Verified
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