Multiple Choice
Teal Electronics Inc. resells DVD players to retail stores for $300. Teal requires the retailers to charge customers $350. Any retailer that charges less than $350 is in violation of its contract with Teal. Therefore, all the retailers come together and decide that the DVD player should not be sold below $350.
-Which of the following is the marketing practice in which a company seeks to influence the price at which a product is sold?
A) Price fixing
B) Price discrimination
C) Predatory pricing
D) Referral selling
E) Resale price maintenance
Correct Answer:
Verified
Correct Answer:
Verified
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