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A Company Manufacturing Mouthwash Declared That the Mouthwash Could Cure

Question 19

Multiple Choice

A company manufacturing mouthwash declared that the mouthwash could cure common ailments such as colds, sore throats, and coughs. It also promised that it was a hair revitalizer and an antiseptic cream for cuts, bruises, wounds, and stings. Tests by independent agencies found that the product was as effective as warm water in treating colds.
-The marketing practice being followed by the company is called:


A) bait-and-switch.
B) exclusive dealing.
C) pyramid selling.
D) referral selling.
E) misleading advertising.

Correct Answer:

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