Tech Niche Corp

Multiple Choice

Tech Niche Corp., a provider of IT services, has recorded a decrease in sales and profit over the past few months.The managers of the firm review the situation and conduct a SWOT analysis of the firm.This provides new insights into the ways to improve sales.In the context of developing a marketing plan, the organization is in the phase of:

A) Implementation.
B) Control.
C) Planning.
D) Design.
E) Initiation.