Multiple Choice
Which of the following is NOT correct about segmentation:
A) A market can consists of several segments.
B) There are more than one way of segmenting a market
C) Market segment is a group of consumers who respond the same to a firm's marketing efforts
D) A company should understand and satisfy the needs of all the segments in the market.
E) Segmentation is a process of dividing the market into distinct groups of customers.
Correct Answer:

Verified
Correct Answer:
Verified
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