A Small Non-Profit Organization Ran a Campaign on Facebook and Instagram

Multiple Choice

A small non-profit organization ran a campaign on Facebook and Instagram to increase customers' donations.The ad briefly show case the cause and invite customers to donate through the non-profit's website.Which metrics would be the best to assess the effectiveness of this campaign?

A) Ad exposure
B) Click through rate
C) Website traffic before and after the campaign.
D) Number of donors before and after the campaign.
E) Ad engagement