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    Exam 2: Developing Marketing Strategies and a Marketing Plan
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    Which of the Following Is the Growth Strategy That Employs
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Which of the Following Is the Growth Strategy That Employs

Question 15

Question 15

Multiple Choice

Which of the following is the growth strategy that employs an existing marketing offering to reach new market segments?


A) Market development
B) Product development
C) Diversification strategy
D) Market penetration
E) Product intensification

Correct Answer:

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