Multiple Choice
Capricus Leathers Inc. is a company that manufactures leather apparel and accessories. The company sells two products, Indigo and Tango. Both the products serve in a low-growth market. While Indigo has significant market share in the market, Tango has less than 1 percent market share.
-According to the Boston Consulting Group (BCG) matrix, Tango is called a:
A) cash cow.
B) star.
C) dog.
D) champion.
E) question mark.
Correct Answer:
Verified
Correct Answer:
Verified
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