Which of the Following Holds True for Product-Oriented Companies

Multiple Choice

Which of the following holds true for product-oriented companies?

A) They focus on selling as many of their products as possible rather than focusing on making products consumers really want.
B) They focus on giving customers better worth (monetary and nonmonetary) for products than their competitors.
C) They focus on developing and distributing innovative products with little concern about whether the products best satisfy customers' needs.
D) They focus on the extension of a single brand name to market products in different product categories.
E) They focus on what consumers want and need before they design, make, or attempt to sell their products and services.