A Company Sells Cars of a Single Colour and Advertises

Multiple Choice

A company sells cars of a single colour and advertises that the cars have many innovative features.The company refuses to change the colour of the car irrespective of the desire of the public to have a different-coloured car.This is an example of:

A) customer orientation.
B) value orientation.
C) market orientation.
D) product orientation.
E) brand orientation.