An Airline Was Launched as a No-Frills, Heavy-Discount Carrier

Multiple Choice

An airline was launched as a no-frills, heavy-discount carrier.One bottle of water was provided free of cost to all passengers, and the airline staff provided free board games to entertain passengers.All this was based on the understanding of what customers needed.This airline has a:

A) sales orientation.
B) value orientation.
C) market orientation.
D) product orientation.
E) brand orientation.