Which of the Following Holds True for Customer Relationship Management

Multiple Choice

Which of the following holds true for customer relationship management (CRM) ?

A) It helps a company to allocate resources and is used as an analytical tool in brand marketing, product management, strategic management, and portfolio analysis.
B) It is a strategic performance management tool that can be used by managers to keep track of the execution of activities by the staff within their control and to monitor the consequences arising from these actions.
C) It is a set of strategies, programs, and systems that focus on identifying and building loyalty among a firm's most valued patrons.
D) It is a framework for industry analysis and business strategy to determine the competitive intensity and, therefore, the attractiveness of a market.
E) It is a system of processes that enables organizations to centrally manage deployment of surveys while dispersing authoring and analysis throughout an organization.