In the Context of Entrepreneurial Marketing, Great and Distinguished Entrepreneurs

Multiple Choice

In the context of entrepreneurial marketing, great and distinguished entrepreneurs:

A) focus on developing and distributing innovative products with little concern about whether the products best satisfy customers' needs.
B) try to sell as many of their products as possible rather than focus on making products consumers really want.
C) have realized the need to think about customers in terms of transactions rather than relationships.
D) have a vision of how certain combinations of products and services can satisfy unfilled needs.
E) try selling a product after it is developed rather than starting with an understanding of the customers' needs and then developing a product to satisfy those needs.