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    Exam 8: Creative Strategy: Planning and Development
  5. Question
    Which of the Four Pillars in Y&R Group's BrandAsset Valuator
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Which of the Four Pillars in Y&R Group's BrandAsset Valuator

Question 6

Question 6

Multiple Choice

Which of the four pillars in Y&R Group's BrandAsset Valuator is associated with Brand Strength?


A) esteem
B) knowledge
C) relevance
D) verification
E) Digestion

Correct Answer:

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