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    Advertising and Promotion
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    Exam 7: Establishing Objectives and Budgeting for the Promotional Program
  5. Question
    In the Social Consumer Decision Journey, the Final Objective, Amplification
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In the Social Consumer Decision Journey, the Final Objective, Amplification

Question 93

Question 93

True/False

In the social consumer decision journey, the final objective, amplification, deals with designing the communications program, particularly as it relates to social media, to take the consumer to long-term behavioral changes.

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