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According to the Sleeper Effect Phenomenon

Question 3

Multiple Choice

According to the sleeper effect phenomenon


A) the impact of a persuasive message diminishes over time.
B) people subconsciously retain advertising messages that they see moments before sleeping and rehearse them in their sleep.
C) the impact of a persuasive message from a low-credibility source can increase over time, since the message content becomes disassociated from the source.
D) with the passage of time, the impact of a persuasive message from a low-credibility source can decrease, since people forget the content of the message.
E) people instinctively disassociate a low-credibility source from the message when they are paying less than full attention to the message.

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